Consent String Decoder: FAQ

What is this site?

With the introduction of the GDPR and CCPA, marketers and advertisers have widely adopted IAB standards to communicate user consent and permission preferences. This is a simple site intended to make it easier to troubleshoot and debug consent strings.

How do you parse consent strings?

Depends on which standard!

Does the IAB run this site? Do they support it?

Nope! Hopefully lowering the bar to understand consent signals is a net positive for the IAB, but there is no formal relationship.

Bugs? Feedback? Send an email to!